What we saw immediately during covid-19 lock-down was a rapid shift in buying behavior towards digital commerce as mobility become restricted and safety became major concerns. These shifted buying behaviors immediately towards online stores, starting primarily with daily essentials like healthcare, food and healthcare. ViSenze's own Covid-19 Impact study, just recently released in June, showed top performing consumer categories in healthcare and beauty, food & beverage, shoes and clothing in that order from January to April 2020. Average global sales revenue for online fashion stores in April was also 21% higher year-on-year, while Amazon year-on-year sales were up by 26% in Q1 2020.
Yes, with traditional retail chains and malls continuing to be affected by mobility post-lock-down, in-store social distancing and other safety concerns, it is likely new consumption patterns will shift strongly towards digital commerce and shopping channels that are enabled by digital experiences that overcome these concerns. Nearly half of global consumers say they will not return to shops for 'some time' or 'a long time' even after the lock-down ends, according to GlobalWebIndex's report.